The system, end to end.

Diagram

Every node, every protocol.

The split that makes this defensible: GHL owns marketing automation + contact + pipeline; AccuLynx owns production (measurements, supplements, crews); CF Pages + Workers own routing, attribution, storm intelligence, and recordings.

                          ┌──────────────────────────────────────────┐
                          │   ATTRIBUTION SOURCES                    │
                          │  - Outbound AI call (VAPI/Bland/Synthflow│
                          │  - Google/Meta Ads UTMs                  │
                          │  - Door knock QR code                    │
                          │  - Yard sign QR (storm-area canvass)     │
                          │  - Referral link (?ref={leadId})         │
                          │  - Organic SEO                           │
                          └─────────────────┬────────────────────────┘
                                            ▼ HTTPS GET (cookie + LS write)
┌──────────────────────────────┐    ┌──────────────────────────────────────────┐
│ NWS / IEM Storm Feed         │    │  PUBLIC SITE  (Astro 5 + Tailwind v4)    │
│  cron */15min CF Worker      │    │  CF Pages   linecrewroofing.com          │
│  → poll lsr.geojson?wfo=FWD  │    │  - / (homepage)                          │
│  → filter HAIL ≥ 1.5″        │    │  - /storms/{slug} (auto-generated)       │
│  → write to KV: storm:events │    │  - /should-i-file (calculator)           │
│  → notify owner Telegram     │    │  - /verify-a-roofer (skeptic pre-read)   │
│  → draft Astro MDX page      │    │  - /h?c={callId} (handoff personalized)  │
│    (PR to GitHub auto)       │    │  - /api/lead   (POST form intake)        │
└──────────────────────────────┘    └─────────┬────────────────────┬───────────┘
                                              ▼                    ▼
                                  POST JSON ┌────────────────────────┐
                                            │ CF Pages Function:     │
                                            │  /api/lead             │
                                            │  - Turnstile verify    │
                                            │  - rate-limit (KV)     │
                                            │  - score lead (0-100)  │
                                            │  - parse first-touch   │
                                            │  - fan out 3 ways:     │
                                            │    1) GHL upsert       │
                                            │    2) Sheets mirror    │
                                            │    3) Slack/Telegram   │
                                            │  - return 200 fast     │
                                            └─┬────┬──────┬──────────┘
                                              ▼    ▼      ▼
                                ┌───────────────┐ ┌─────────┐ ┌─────────────┐
                                │ GoHighLevel   │ │ Google  │ │ Owner pings │
                                │ v2 API        │ │ Sheets  │ │ via Telegram│
                                │ - upsert      │ │ mirror  │ │ if score≥80 │
                                │ - 30 fields   │ │ (safety │ └─────────────┘
                                │ - tag storm   │ │  net)   │
                                │ - assign stage│ └─────────┘
                                └───────┬───────┘
                                        ▼ workflow on stage change
                          ┌─────────────────────────────────┐
                          │ GHL WORKFLOW ENGINE             │
                          │  - SMS via LeadConnector        │
                          │  - Email via Resend             │
                          │  - Cal.com booking sync         │
                          │  - VAPI inbound webhook         │
                          │  - Stale-opportunity nudges     │
                          │  - 15-stage pipeline routing    │
                          └─────────────────────────────────┘
                                        │
                            (post-walk) ▼
                          ┌─────────────────────────────────┐
                          │ HANDOFF TO PRODUCTION           │
                          │  AccuLynx job creation          │
                          │  CompanyCam photo sync          │
                          │  Hourly cron: AccuLynx → GHL    │
                          └─────────────────────────────────┘
                                        │
                                        ▼
                          ┌─────────────────────────────────┐
                          │ OWNER DASHBOARD (/admin)        │
                          │  CF Access auth                 │
                          │  Reads Supabase + GHL API       │
                          │  Funnel · Sources · Capacity    │
                          │  Recordings · Hot queue · AR    │
                          └─────────────────────────────────┘

GHL custom fields schema

30 fields. 12 ship Phase 1.

Every field has a defined source, type, and downstream use. Phase 1 (12 fields) ships with the demo and covers attribution, scoring, compliance. Phase 2 (the rest) ships during the build engagement and adds production sync + carrier intelligence + call summaries.

Lead scoring

0-100 score at form-submit, drives routing.

score = clamp(0..100,
  +25 if storm_event_id present AND event in last 21 days
  +15 if hail_size_in >= 1.75 in lead's zip in last 30 days
  +10 if address_zip in DFW priority list
  +10 if roof_age_estimate >= 12
  +10 if insurance_carrier in [State Farm, Allstate, USAA, Farmers]
  +15 if lead_source = ai_call AND VAPI sentiment >= 0.6
  +10 if referral_source_lead_id is set
  + 5 if consent_sms AND consent_calls
  + 5 if form_completion_seconds < 90  // human, not bot, not abandoner
  -20 if address_zip not served (out of DFW)
  -10 if hours_since_first_touch > 168
)

Routing:
  >=80  →  owner SMS direct + ring nearest crew + tag "hot"
  50-79  →  standard pipeline + automated nurture
  <50   →  drip nurture only, no owner ping

NWS storm-event auto-publish

From NWS confirmation to live landing page in ~30 minutes.

Most DFW competitors react to storms a day later. This pipeline drafts the storm landing page within minutes of the NWS Local Storm Report being published - owner reviews on phone, taps Approve, page is live before the chaser convoy hits the affected zips.

[CF Cron Trigger every 15 min]
   ↓
[fetch NWS LSR feed for FWD WFO + DFW counties]
   https://mesonet.agron.iastate.edu/cgi-bin/request/gis/lsr.py
     ?wfo=FWD&recent=3600&fmt=json
   ↓
[filter: typetext=HAIL, magf>=1.5,
         county IN (Collin, Dallas, Denton, Tarrant, Rockwall)]
   ↓
[match: county+date against existing src/content/storms/*.mdx]
   ↓
[if no match: draft new storm record]
   - generate slug: {city}-{date}-hail
   - extract neighborhoods from polygon overlap with US Census TIGER ZCTA
   - draft copy via Claude API (LSR text + city + hail size)
   - POST to D1: storms_drafts table, status=pending_review
   ↓
[Telegram alert to owner: "⚡ New hail event in Plano, 2.25in. Approve to publish?"]
   ↓
[Owner taps "Publish" → GitHub commit + CF Pages deploy → live in 90s]
   ↓
[Bonus: GHL workflow auto-fires AI-call list filtered to ZIPs in storm polygon]

Compliance baked in

Texas-specific legal layer, on every form and contract flow.

Most freelancers don't know these laws exist. The site handles each correctly - both as a credibility signal and as a competitive moat.

• HB 2102 deductible disclosure

  Effective 2019. Every quote PDF + LP form footer states the homeowner must pay full deductible. Class B misdemeanor to waive.

• Ch.601 / Ch.27 (RCLA) 3-day cancellation

  Door-signed contracts get a printable Notice of Cancellation in 10pt boldface per BC §601.052.

• Public-adjuster prohibition (TX § 4102.163)

  Site copy never says "we negotiate with your insurance." Instead: "we document, you stay in control of the claim."

• TCPA SMS consent

  Form has separate unchecked checkbox; consent record stored with timestamp + IP + user-agent.

• STOP/HELP handling

  GHL native, plus tcpa_optout flag suppresses all future automated messaging across all storm events.

• Door-to-door permits (Plano, Frisco, McKinney)

  Doorhangers list permit number. Crew member name visible on storm-LP for permit cross-check.

• TDI Fraud Unit alignment

  Site links to FraudUnit@tdi.texas.gov from the Verify-a-Roofer page. We send homeowners to authority.

• RCAT voluntary cert reframe

  Homepage explains TX has no state license. Honest framing outperforms vague "licensed and insured."